Our commitment to sustainability goes beyond our products. We donate 1% of our total sales to reforestation and restoration efforts in the Colorado River Delta. In collaboration with Pronatura Noroeste, the leading nature conservancy non-profit organization in Mexico, we are committed to driving impactful environmental change and breathing new life into our home.

We are committed to providing fair and equitable wages to our employees. We seek to support the regions in which we operate, by employing local talent. As a truly North American company, we have staff across Canada, the United States and Mexico. Women represent 75% of our executive leadership team and 66% of our corporate workforce.

Tequila production involves extracting all juices and sugars from the agave plant. The residual fiber that remains is known as the bagazo; and it has become a major environmental problem. Every litre of tequila produced generates over 10lbs of bagazo. As a result millions of tons of bagazo waste are produced every year and dumped into landfills in rural Mexico. This is devastating to the environment as methanol and acidity from the bagazo seep into the soil, contaminating the land and water with dangerous pollutants. By upcycling the bagazo, we use the agave plant material a second time - to create biodegradable solutions that reduce the bagazo’s negative environmental impact.